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1. The document outlines a direct marketing project plan that includes research on the UK addressed mail market and competition, the development of an idea centered around breaking delivery records to promote a mail delivery service, and a campaign utilizing a baton design and Olympic theme in mail packaging and logos. 2. Key targets for the campaign are identified as businesses sending large mail volumes and strategies include a SWOT analysis and positioning map to develop smart objectives such as introducing a new service and achieving brand awareness goals. 3. The project will measure success based on response rates and establishing market leadership by 2012.
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1. The document outlines a direct marketing project plan that includes research on the UK addressed mail market and competition, the development of an idea centered around breaking delivery records to promote a mail delivery service, and a campaign utilizing a baton design referencing the Olympics to target business customers.
2. Key aspects of the plan include researching the UK mail market and major providers, developing an idea around the Olympics and reliability to grab attention, and implementing a mail package design featuring the client and Olympics logos to build their image for business customers.
3. Metrics for measuring success include a 2% response rate, becoming a leader in B2B delivery by 2012, and achieving 1% response to the direct mail campaign.
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- define and articulate the business strategy that will deliver its growth and profit targets
-identify the business model and capabilities the company will need to realise this strategy, and
- assess what investment in time, effort and money will be called for to execute the strategy (including two alternative roll-out plans)
The deck has 49 slides. Download at gazhoo.com
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J Crew in 2014: Will it turn around Strategy improve Its Competitiveness?
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DM work
1. The document outlines a direct marketing project plan that includes research on the UK addressed mail market and competition, the development of an idea centered around breaking delivery records to promote a mail delivery service, and a campaign utilizing a baton design referencing the Olympics to target business customers.
2. Key aspects of the plan include researching the UK mail market and major providers, developing an idea around the Olympics and reliability to grab attention, and implementing a mail package design featuring the client and Olympics logos to build their image for business customers.
3. Metrics for measuring success include a 2% response rate, becoming a leader in B2B delivery by 2012, and achieving 1% response to the direct mail campaign.
演讲
1. The document outlines a direct marketing project plan that includes research on the UK addressed mail market and competition, the development of an idea centered around breaking delivery records to promote a mail delivery service, and a campaign utilizing a baton design and Olympic theme in mail packaging and logos.
2. Key targets for the campaign are identified as businesses sending large mail volumes and strategies include positioning the brand for consistency and setting smart objectives such as introducing a new service, achieving a 2% response rate, and becoming a leader in B2B delivery by 2012.
3. The project will measure the campaign's success based on a 1% response rate goal.
DM Group work
1. The document outlines a direct marketing project plan that includes research on the UK addressed mail market and competition, the development of an idea centered around breaking delivery records to promote a mail delivery service, and a campaign utilizing a baton design and Olympic theme in mail packaging and logos.
2. Key targets for the campaign are identified as businesses sending large mail volumes and strategies include a SWOT analysis and positioning map to develop smart objectives such as introducing a new service and achieving brand awareness goals.
3. The project will measure success based on response rates and establishing market leadership by 2012.
DM Group work
1. The document outlines a direct marketing project plan that includes research on the UK addressed mail market and competition, the development of an idea centered around breaking delivery records to promote a mail delivery service, and a campaign utilizing a baton design and Olympic theme in mail packaging and logos.
2. Key targets for the campaign are identified as businesses sending large mail volumes.
3. Objectives include introducing a new mail service, achieving a 2% response rate, building a reputation for speed, low cost and reliability, and becoming a leader in B2B delivery by 2012.
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Coca-Cola ran an advertising campaign at a university in China in June and July 2006. They divided students into 3 sales teams to compete for the best sales. The campaign aimed to sell 20,000 bottles of Coke to thirsty students on a hot campus without air conditioning. Through door-to-door delivery, prizes, coupons, and price promotions, the students generated 400,000 RMB in revenue for Coca-Cola. In addition, the company benefited from increased brand reputation, free delivery and market research services from the students. The student who wrote this document learned a lot and expressed their love for Coke.
Coke
Coco-Cola held an advertising campaign at a university in China in 2006, where they had groups of students compete to be the best sales team by selling Coke on campus. With 20,000 thirsty students and temperatures reaching 30 degrees Celsius without air conditioning, the students used door-to-door delivery, prizes, coupons, and price promotions to drive sales of 20,000 bottles of Coke, generating 400,000 RMB in revenue for Coco-Cola. In addition to the financial benefits, Coco-Cola also received free delivery service, market research, a customer database, business plan assistance, and cheap labor from the student teams.
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二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
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In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Digital Transformation Frameworks: Driving Digital Excellence
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DM Group work
- 1. Direct Marketing Project Research - Ying Planner - Mor Account Manager - Claire Copywriter - Gullit Art Director / Designer - Michelle / Ai Presentation - Phoebe
- 3. 1. Research 2. Idea 3. Campaign 4. Measure
- 6. 1. Now 47 licensed operators --- mail services in Uk 2. Royal Mail --- the largest --- share more than 90% every year 60% mail --- B2C 27% mail --- B2B 10% mail --- C2C 3% mail --- C2B 3. 6% from 3% (2007) --- planned to change 1. Research --- Competition
- 7. Awareness Of All Big Mail Providers In Uk Royal Mail TNT DHL UK Mail DX Express ......
- 8. Role Of Mail Services In the mind of Companies
- 9. Rating Of all the Different Factors Considered Important Correct Collect Trust Reliability Billing ...
- 10. IDEA 100% PROMISE BREAK THE RECORDS
- 11. 2. Idea --- Target Audiences B2B / Logistic Managers Insurance companies --- ChoiceQuote Insurance Services Mail order companies --- Cavalier Mailing Services Ltd Independent school --- Automan Driving School Larger solicitor firms --- Beckett Solicitors Corporate organizations --- Daniel Gray Ltd B --- shifting large amount of m ail (100+) Who are they? What they want?
- 12. 2. Idea --- Grab Attention Olympic Conception Let’s break records Helping to deliver the London 2012 Games UPS is the Official Logistics& Express Delivery Supporter for the London 2012 Olympic &Paralympics Games.
- 16. SWOT Analysis Positioning Map Brand Consistency Smart Objectives 2. Idea --- Theories
- 17. SWOT
- 18. Positioning Map
- 19. Brand Consistency The company did well despite stiff competition --- Jim Casey ｴ s(the founder of UPS) strict policies Customer courtesy Reliability Round -the-clock service Low rates Best service and lowest rates. Smart Objectives Specific --- Introducing into the UK market mail service Measurable --- 2% of respond Achievable --- Brand awareness Relevant --- Building faster&cheaper&good delivery image Time bounded --- Becoming leader in B2B delivery (2012)
- 20. 3. Campaign --- Mail Pack
- 21. Design Idea... Baton We use the idea of relay race and baton to show the high speed and fluency of UPS service, in addition, this design can be related to 2012 Olympic Games. Outlook The golden and dark brown colors are used based on UPS logo to enhance the brand consistence, and the ribbon offers a dignified and fluent feeling as UPS is now focus on B2B which ask for a higher quality image and service. Logos Both the UPS and Olympic logo can be found at the top and the bottom of the baton.
- 24. 3. Campaign --- Budget
- 26. 4. Measure --- 1% Response
- 28. THANK YOU!!!